The gateway to Desi lifestyle

Why shop with us is a unique online platform for national and international artists and retailers to sell their artisan, unique, quirky, contemporary products from the Asian diaspora. We are very particular about the type of products that we sell and try to ensure our products cannot be purchased in mainstream stores or local high streets. Our creative team of experts assess any product or products before they are launched on the website ensuring that only high quality products are sold.

Our buying teams are working to ensure that we become the gateway for Europe and the west for authentic artisan products from India, Pakistani, Bangladesh and Sri Lanka as well as by south Asian artists living across the world. Creativity across the subcontinent is booming and is designed to be the platform for creative talents to showcase and sell directly to wider global audiences.

We intend to take you on an exciting journey to discover contemporary south Asian products from the west and the east. is a platform for creative people of to sell their unique products to the world. We are giving individuals and businesses a platform for their business’s to grow and thrive internationally. You will be supporting future designers, curators, artists and generally talented people, allowing them to grow in the broader creative sector in the UK as well as around the world.